[advocacy-discuss] Logo/Mascot Continued...

[Sara Dornsife]

Rob Giltrap wrote:
> Sara Dornsife wrote:
>> and Jack. Don't forget Jack....
>> :)
> Sara,
>
> I absolutely LOVE Jack, I can't work out why he wasn't used more, 
> however I can't really picture how he would work as a static logo. As 
> an official spokesperson absolutely, but a logo... not sure.
>
> Would you care to elaborate?

Yes, Jack would be a great spokesperson. I'd love to see more episodes 
of Inside Jack. By definition (from Wikipedia - A *mascot* -- originally 
a term for any person, animal, or object thought to bring luck 
<http://en.wikipedia.org/wiki/Luck> -- now includes anything used to 
represent a group with a common public identity), does not exclude the 
use of a human image as a mascot.

I think it actually offers us an opportunity to be pretty clever about 
his use. Jack can be represented by the use of "No, I won't fix your 
computer", or with stick-on Goatees and your buddy with a dirty blond 
mullet. I can wear a nametag identifying myself as "Marketing Droid".

Simon has brought up the potential non-global-ness of a White, American, 
male representative. It's a valid point, but I don't think it completely 
disqualifies him.

>
> Thanks, Rob.
>
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