[advocacy-discuss] Logo/Mascot Continued...

[Laura Ramsey]

Sara Dornsife wrote:
>
>
> Rob Giltrap wrote:
>> Sara Dornsife wrote:
>>> and Jack. Don't forget Jack....
>>> :)
>> Sara,
>>
>> I absolutely LOVE Jack, I can't work out why he wasn't used more, 
>> however I can't really picture how he would work as a static logo. As 
>> an official spokesperson absolutely, but a logo... not sure.
>>
>> Would you care to elaborate?
>
> Yes, Jack would be a great spokesperson. I'd love to see more episodes 
> of Inside Jack. By definition (from Wikipedia - A *mascot* – 
> originally a term for any person, animal, or object thought to bring 
> luck <http://en.wikipedia.org/wiki/Luck> – now includes anything used 
> to represent a group with a common public identity), does not exclude 
> the use of a human image as a mascot.
>
> I think it actually offers us an opportunity to be pretty clever about 
> his use. Jack can be represented by the use of "No, I won't fix your 
> computer", or with stick-on Goatees and your buddy with a dirty blond 
> mullet. I can wear a nametag identifying myself as "Marketing Droid".
>
> Simon has brought up the potential non-global-ness of a White, 
> American, male representative. It's a valid point, but I don't think 
> it completely disqualifies him.
While Jack is definitely funny, I'm wondering if he would represent the 
true "value attributes" of the opensolaris community--not just race and 
gender, but his personality is somewhat sarcastic--wondering if that is 
a true reflection of OpenSolaris as a "brand". Is the community cynical? 
Do we care about people who need to get their computer fixed? How about 
the limited nature of his skateboard culture--does that limit where he 
could go and what he could participate in. I have a hard time seeing 
Jack as an image for opensolaris participating in the One Laptop Per 
Child campaign for example.

Just a thought.

LKR
>
>>
>> Thanks, Rob.
>>
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