[advocacy-discuss] OpenSolaris Logo Concept: Tamarah Rockwood

[Patrick Finch]

Casper.Dik at Sun.COM wrote:
>> I personally don't go for explanation/justifications of logo design; 
>> rather just say "Hey! It looked cool!". Tamarah should really have been 
>> enlisted as consultant on the design of the London 2012 Olympics logo. 
>> Look what we got without her....... 
> 
>> http://www.london2012.com/img/logos/green-homesplit.png
> 
> Of course, alternate logos were immediately available:
> 
> http://news.bbc.co.uk/1/hi/in_pictures/6722205.stm
> http://news.bbc.co.uk/1/hi/in_pictures/6719747.stm
> 
> specifically:
> 
> http://newsimg.bbc.co.uk/media/images/43006000/jpg/_43006859_mattle_gresley_416.jpg
> 


The London Olympics 2012 logo may be ugly, but it's an excellent logo. 
Aesthetic pleasure is not a critical success factor for a logo: creating 
an experience is.

The logo is high energy, highly suggestive of an unorthodox and 
innovative approach, is highly customisable and can be rendered 
recognisably in a variety of contexts (e.g. mobile web).

It will brand London 2012 well.  We should be lucky to do so well with 
our logo.


Patrick