[advocacy-discuss] Logo Feedback

John Plocher John.Plocher at Sun.COM
Fri Mar 14 15:27:46 PDT 2008


+1 - I like the idea of looking at new logo stuff, but


-1 - I don't like the fact that we seem to be abandoning
      completely the branding we have used up to now.  New
      shapes, new colors, no connection to the brand awareness
      we currently have.  I'd like to see stuff that maintains
      a connection to our current opensolaris orange and blue
      as well as its font and coloring (orange "open", blue
      "solaris")...

      Being different from our past simply for the sake of being
      different is (unfortunately) typical of much of Sun's
      historical branding efforts.  It is easy to change the
      colors; it is much harder to build a brand.

   -John



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