[advocacy-discuss] Logo Feedback

[Glynn Foster]

Hey,

John Plocher wrote:
> -1 - I don't like the fact that we seem to be abandoning
>       completely the branding we have used up to now.  New
>       shapes, new colors, no connection to the brand awareness
>       we currently have.  I'd like to see stuff that maintains
>       a connection to our current opensolaris orange and blue
>       as well as its font and coloring (orange "open", blue
>       "solaris")...

One counter argument to that is that it isn't currently original. Sun has used a 
similar brand (for whatever reason) to OpenSolaris for OpenJDK, OpenSPARC and 
others -

   http://www.openjdk.org/
   http://www.opensparc.org/
   http://www.opensolaris.org/

(FWIW, I think OpenSPARC do it the best - even their favicon is very, very 
similar to OpenSolaris)

>       Being different from our past simply for the sake of being
>       different is (unfortunately) typical of much of Sun's
>       historical branding efforts.  It is easy to change the
>       colors; it is much harder to build a brand.

Agree to some extents - though you could look at the impact that Mozilla had 
with re-branding to Firefox.


Glynn