[advocacy-discuss] Advocacy : SuperBowl half-time

[Ben Rockwood]

Jim Grisanzio wrote:
> On 01/19/09 13:48, Rick N wrote:
>   
>> Well, now that the Pittsburgh Steelers are going to the SuperBowl on Feb. 1st, I think "SUN" and "OpenSolaris" should throw in a nice visual and compelling  1-minute commercial ?. Its not a gamble, its marketing to like a billion people world-wide who will be watching it. !
>> :)
>>  ya I know, it ain't cheap but neither is Sun Microsystems.
>>  Anyway, just a suggestion, and please think about yelling that up the ladder to Jonathan Schwartz if you have to.
>>   
>>     
>
>
> I'd rather see us advertise with Formula One, to be honest. :) Very, 
> very cool crowd around the world ....
>   

Agreed.  Having F1 advertising rights means that you both are advertised
on the cars but also get to use the images in your own advertising
across various mediums.


I am curious, however, if there are stats on how much impact IT ads have
during football/baseball games.  I'm not a football fan, but my
father-in-law was over and we watched the game with him.  I saw at least
2 IBM ads noting the breakage of the penta-flop barrier... does that
actually translate justifiably increased sales?  I'm not sure how
quantifiable that is.  Does anyone know these types of numbers? 



benr.