[advocacy-discuss] Advocacy : SuperBowl half-time

[Jim Grisanzio]

On 01/19/09 14:32, Ben Rockwood wrote:
> Agreed.  Having F1 advertising rights means that you both are advertised
> on the cars but also get to use the images in your own advertising
> across various mediums.
>
>
> I am curious, however, if there are stats on how much impact IT ads have
> during football/baseball games.  I'm not a football fan, but my
> father-in-law was over and we watched the game with him.  I saw at least
> 2 IBM ads noting the breakage of the penta-flop barrier... does that
> actually translate justifiably increased sales?  I'm not sure how
> quantifiable that is.  Does anyone know these types of numbers? 
>   


humm ... don't know. I bet if you have a big advertising budget and 
spend it on clever ads it helps with company brand recognition, but I'm 
not sure how much it drives actual sales. I always remember great ads, 
but I rarely use that to make purchasing decisions (but perhaps the 
genius is the subliminal influence ... who knows.)

Jim

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