[advocacy-discuss] Advocacy : SuperBowl half-time

[Rich Reynolds]

Sun did do a SB ad and actually a very good one, so Marketing should 
have the advertising cost recovery data, nudge, nudge, wink, wink.
they could ever dig up the old arrow ad, re-spin the ending a little, 
and have little in the way of production costs!!!

rich

Jim Grisanzio wrote:
> On 01/19/09 14:32, Ben Rockwood wrote:
>> Agreed.  Having F1 advertising rights means that you both are advertised
>> on the cars but also get to use the images in your own advertising
>> across various mediums.
>>
>>
>> I am curious, however, if there are stats on how much impact IT ads have
>> during football/baseball games.  I'm not a football fan, but my
>> father-in-law was over and we watched the game with him.  I saw at least
>> 2 IBM ads noting the breakage of the penta-flop barrier... does that
>> actually translate justifiably increased sales?  I'm not sure how
>> quantifiable that is.  Does anyone know these types of numbers? 
>>   
> 
> 
> humm ... don't know. I bet if you have a big advertising budget and 
> spend it on clever ads it helps with company brand recognition, but I'm 
> not sure how much it drives actual sales. I always remember great ads, 
> but I rarely use that to make purchasing decisions (but perhaps the 
> genius is the subliminal influence ... who knows.)
> 
> Jim
> 
> --
> http://blogs.sun.com/jimgris/
> 
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