[advocacy-discuss] community development at mozilla

[Patrick Finch]

Hi,

It's a while since I posted on this list.  Just thought I would add a 
little of the thinking behind the Mozilla Community Marketing guide, it 
was pretty much the first project I started when I landed at Mozilla and 
it was heavily influenced by the OpenSolaris advocacy community.

The idea was to put as much control into the hands of local people as 
possible and make marketing as approachable as possible (like the 
OpenSolaris advocacy page 
http://www.opensolaris.org/os/community/advocacy/help/  - but unlike 
OpenSolaris perhaps, Mozilla has quite a legacy of community marketing 
initiatives and so it can be hard to see the wood for the trees sometimes.)

Although the Mozilla project might have its own marketing messages about 
Firefox and Thunderbird etc., they are not necessarily the right ones 
for different cultures.  For example, the relative importance of 
security differs in different countries, and there is a tendency to 
emphasise personal benefit in the western cultures, and more diffused, 
social benefits, in the eastern ones.

Similarly, although the project might provide resources for a certain 
kind of activity, it is not necessarily the one that a particular 
community member wants to undertake.

So, the Mozilla guide is intended to provide a self-service model, and 
make the resources available as atomic as possible, for localisation 
(beyond just translation) and also to make it clearer what resources we 
do *not* have, so the project knows what to work on next.

The guide is only successful if it has a strong feedback loop from its 
users, so we started in parallel a project-wide community mailing list 
(like advocacy-discuss did, uniting a lot of efforts).


Patrick



On 02/28/09 08:19 PM, Jim Grisanzio wrote:
>
>
>
> Some nice community dev stuff at Mozilla:
> http://bartongeorge.net/2009/02/26/it-takes-a-community-and-they-could-use-a-marketing-guide-mozilla-debuts-theirs/
> http://patrickfinch.net/2009/02/25/a-guide-to-mozilla-community-marketing/
>
> Jim
> _______________________________________________
> advocacy-discuss mailing list
> advocacy-discuss at opensolaris.org
> http://mail.opensolaris.org/mailman/listinfo/advocacy-discuss
>
>
>

-- 
Patrick Finch
Mozilla Corporation
patrick at mozilla.com
Mobile: +46 768 444 833
Office: +1 650 903 0800 ext. 340
AIM: patrick3finch