[indiana-discuss] [advocacy-discuss] General Branding Experience for Indiana

[Patrick Finch]

Jim Grisanzio wrote:
> Glynn Foster wrote:
>> Brandorr wrote:
>>> On 9/12/07, Glynn Foster <Glynn.Foster at sun.com> wrote:
>>>> Hey,
>>>>
>>>> One issue that probably requires some thought is the general branding experience
>>>> of Indiana from a user point of view - that is, the user experience from when
>>>> that first LiveCD enters the CD-ROM tray and comes up on the system, to them
>>>> installing it on the disk.
>>> Did I miss something? Did we even figure out what the Indiana Brand is
>>> yet? (e.g. Does it have a name, logo, etc?)
>> No, we don't need to wait for that discussion to finish before we figure out
>> some of the other details.
> 
> 
> I know others have suggested replacing the various Sun branding elements 
> with OpenSolaris elements, which I support, but I'm wondering if the 
> coffee cup will stay in the launch menu? :) Someone mentioned that to me 
> the other day, so I thought I'd ask (sorry if I missed it in the thread).
> 
> It reminded me, though, that whatever the branding experience for the 
> distro turns out to be, it should be as simple as possible. We are 
> creating something new here, so let's not clutter it up from the 
> beginning. Also, Indiana will be used to introduce OpenSolaris 
> technology to potentially very large numbers of people in emerging 
> markets, so the branding experience should consider international 
> realities as well.
> 
> Jim


I think it was me that mentioned the coffee cup.

I disagree slightly about the branding.  I not about to argue for 
"clutter", but that doesn't equate to as simple as possible.

Ubuntu has excellent branding, but you'd hardly say it was simple; 
unintrusive perhaps.  I think you're right about the international 
component (again, Ubuntu!), and while I am sure we will want something 
that feels clean, I hope it reflects personality too.



Patrick