[indiana-discuss] [advocacy-discuss] General Branding Experience for Indiana

[Jim Grisanzio]

elw at stderr.org wrote:
>> Yah, perhaps "simple" is the wrong word. When I used Ubuntu I had the 
>> /feeling/ of simplicity and elegance (though wireless never worked for 
>> me). Someone sat down and thought the brand through at least to a 
>> certain extent, and I appreciated that. I love the Java coffee cup (but 
>> the old one better), but I'm confused by it living on Solaris. Then we 
>> have to consider the /OpenSolaris/ brand. Now I'm confused. :) That's 
>> what I mean by simple.
> 
> 
> <humor>
> 
> I've always found Ubuntu's use of artful nudes to be a little corny; 
> whoever designed the branding strategy apparently didn't consider the 
> reaction that someone .... slightly silly .... would have to it.
> 
> "So, this is a desktop you can only use naked, right?"
> 
> </humor>
> 
> Now, more seriously...
> 
> I wonder how those early desktop images and CD sleeves went over in 
> international markets.  *I* think they're tasteful and "arty" - in a few 
> countries that I can think of, I would think they would not go over well 
> *at all*.


I heard they didn't go over too well in certain areas. :) It's pretty 
tough to make the whole world happy, I guess. Imagine that. Hey, if we 
make a mistake we make a mistake. We're human. Just as long as we make a 
genuine effort to consider how we'll play around world, that's all. It 
would be a shame if we did something really silly due to lack of thought 
or thinking that Northern California was the center of the universe. For 
instance, back when we were planning the OpenSolaris launch a few years 
ago, there was talk of doing something using the theme "opening the 
kimono" -- which was nothing short of idiotic. Thankfully, didn't. :)

Jim
-- 
http://blogs.sun.com/jimgris