[indiana-discuss] [advocacy-discuss] General Branding Experience for Indiana

[Sara Dornsife]

Jim Grisanzio wrote:
> Patrick Finch wrote:
>   
>> Jim Grisanzio wrote:
>>     
>>> Glynn Foster wrote:
>>>       
>>>> Brandorr wrote:
>>>>         
>>>>> On 9/12/07, Glynn Foster <Glynn.Foster at sun.com> wrote:
>>>>>           
>>>>>> Hey,
>>>>>>
>>>>>> One issue that probably requires some thought is the general 
>>>>>> branding experience
>>>>>> of Indiana from a user point of view - that is, the user experience 
>>>>>> from when
>>>>>> that first LiveCD enters the CD-ROM tray and comes up on the 
>>>>>> system, to them
>>>>>> installing it on the disk.
>>>>>>             
>>>>> Did I miss something? Did we even figure out what the Indiana Brand is
>>>>> yet? (e.g. Does it have a name, logo, etc?)
>>>>>           
>>>> No, we don't need to wait for that discussion to finish before we 
>>>> figure out
>>>> some of the other details.
>>>>         
>>> I know others have suggested replacing the various Sun branding 
>>> elements with OpenSolaris elements, which I support, but I'm wondering 
>>> if the coffee cup will stay in the launch menu? :) Someone mentioned 
>>> that to me the other day, so I thought I'd ask (sorry if I missed it 
>>> in the thread).
>>>
>>> It reminded me, though, that whatever the branding experience for the 
>>> distro turns out to be, it should be as simple as possible. We are 
>>> creating something new here, so let's not clutter it up from the 
>>> beginning. Also, Indiana will be used to introduce OpenSolaris 
>>> technology to potentially very large numbers of people in emerging 
>>> markets, so the branding experience should consider international 
>>> realities as well.
>>>
>>> Jim
>>>       
>> I think it was me that mentioned the coffee cup.
>>     
>
>
> Oh, that's *right* ... I couldn't remember! :) Such a jerk.
>
>   
>> I disagree slightly about the branding.  I not about to argue for 
>> "clutter", but that doesn't equate to as simple as possible.
>>
>> Ubuntu has excellent branding, but you'd hardly say it was simple; 
>> unintrusive perhaps.  I think you're right about the international 
>> component (again, Ubuntu!), and while I am sure we will want something 
>> that feels clean, I hope it reflects personality too.
>>     
>
> Yah, perhaps "simple" is the wrong word. When I used Ubuntu I had the 
> /feeling/ of simplicity and elegance (though wireless never worked for 
> me). Someone sat down and thought the brand through at least to a 
> certain extent, and I appreciated that. I love the Java coffee cup (but 
> the old one better), but I'm confused by it living on Solaris. Then we 
> have to consider the /OpenSolaris/ brand. Now I'm confused. :) That's 
> what I mean by simple.
>   

The coffee cup is in Solaris Express and Solaris, a Sun product. I don't 
think it belongs in a community distribution.

> Jim
>   
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