[indiana-discuss] [advocacy-discuss] General Branding Experience for Indiana

[Sara Dornsife]

> - with the large number of interstates ("crossroads") running through 
> here highlighted - even though this example is not particularly 
> great.  (and it is missing at least one major interstate, along with 
> pieces of a couple others)...
>
> "Crossroads" might make for good conceptual branding, itself... e.g.
>
> http://www.fotosearch.com/thumb/DGV/DGV019/1276005.jpg

I did a direct marketing campaign a few years ago to promote Solaris x86 
(as it was once called) and sent out actual metal street signs. :)

We have created some artwork recently for tshirts and hoodies that 
include a string that ends up spelling something (image attached). I 
think there could be something in trying to extend the brand to include 
this concept. Not sure it works in the interface, but it could work for 
an update to the fan buttons, web site, and swag.

>
> .....
>
> --e
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