[indiana-discuss] Improve supportability though a single, unencumbered, unique release name.

[Brian Nitz]

As someone who supports and works to help others find support on various 
Sun products, I have a suggestion for Indiana which could make a 
significant difference in making the release supportable.  Settle on a 
single, clear, google-unique, keywordable, unencumbered name prior to 
the release.

Imagine this.  You've installed an indiana 1.0 release and have a 
problem with the panel.  So you search google:

A google search on "indiana" gives 397 million results.
A search on indiana 1.0 gives 668,000
A search on indiana panel gives 619,000
A search on indiana gnome-panel gives 5380

Corporate product naming processes seem to be designed to scatter useful 
information all over the internet.  Typically a company will:

  - Develop a product with a "code name" which is used outside of the 
company.

  - Release the product under a name which is not unique at all (A 
significant number of queries to some "Java Desktop System" mailing 
lists were questions about Java, which at the time was itself known as 
J2EE, J2SE...)

  - Find out that name is trademark encumbered, so change the name after 
release.

  - Release the product under the new name.

  - Find that the "official" product name is too wordy, so start using 
an abbreviated name in documentation and end user discussion groups.  
(e.g. JDS instead of Java Desktop System)

  - Release a new (and different) product under the same name.  (e.g. 
JDS the deprecated linux distribution and JDS the Solaris desktop component)

I can only suggest that the "official" name Indiana releases under 
should at least consider problems associated with naming mistakes.  And 
try to focus the name so that I can do a search such as "ubuntu dapper" 
or "nexenta" and have the majority of my hits give me something close to 
what I was looking for.