[osol-mktg] Re: Calling all bloggers!

[Eric Boutilier]

Tim Foster wrote:

>Hey Folks,
>
>Here comes a resounding "me too" : I completely agree with Ben's
>impassioned pleas - though I wonder how to fight the FUD most
>effectively ?
>
>Blogs from non-Sun folks would *certainly* help imho - but being a Sun
>employee, if I spend hours responding to a particular item of FUDitude,
>isn't that what people are going to expect, and won't they simply ignore
>my content when they see the domainname ?
>
>Would my time be better spent simply continuing to write the sort of
>articles I've been doing so far - that is, simple reports of the things
>I see in OpenSolaris, and how I use them on a day to day basis[1] ?
>
>How do I best fight FUD, given that I'm going to appear biased
>regardless ? [ in fact, does fighting FUD suggest that we're taking
>these morons seriously ? I'm not sure : how do traditional marketing
>folks deal with this sort of thing - Sara, Laura, any ideas? ]
>
>	cheers,
>			tim
>
>
>[1] I've more posts in mind about ZFS and backups, and another titled
>"ZFS, you had me at hello (with apologies to Jerry Maguire)" talking
>about the joys of snapshots.
>
>  
>
FWIW, I think the best way to fight FUD is:

 - Ignore people with little or no credbility -- which is probably
   90+% of them in general, and 99.9999% of those on slashdot and such-like.
   The bonus is that this saves tons of time which can be spent blogging.
   The kind of stuff Tim is writing is great:

> ... "articles I've been doing so far - that is, simple reports of the things
> I see in OpenSolaris, and how I use them on a day to day basis..."

and I'm sure they result in lots of readers (daily _and_ cumulative) via
google keyword searches like "ZFS" or "Solaris AND backups".

 - With regard to mainstream reporters/analysts and others w/ significant
   credibility: I think it's good to hold them accountable by
   blogging about their FUD (brief and non-hostile of course). Most
   (almost all?) of them who write about Solaris appear to be _very_
   adept at using internet search and other tools that quickly notify
   them of Sun blogs with their names in them.

Eric