[osol-mktg] Grass Roots Sun Studio Marketing Campaign

[Laura Ramsey]

I love the idea, but want to make sure we are accurate...because Sun 
Studio 11 isn't available for download from opensolaris.org (yet) and we 
don't want to make anyone look "bad" because it's not there yet.

Also, in addition to badges, and protestations of our love for 
Studio...it would be GREAT to see some performance benchmarks. Studio 10 
drive over 30% system and application performance increases over Studio 
9 compilers. Maybe that is the next wave of content that would back up 
your button campaign?

LKR


Laurent Blume wrote:

> Ben Rockwood wrote:
>
>> I love Sun Studio, but it isn't getting much love.  We needed to save 
>> Studio from a certain death and making the product free certainly 
>> does that.  Sun's done its part, now we, the community, need to push 
>> a bit.  Studio isn't really marketed and just needs some love and 
>> attention so I'm starting a little grass-roots marketing campaign for 
>> Sun Studio 11.  The idea is to get people who use and love Studio to 
>> say so.  Best and easiest way to do that is to provide a web badge 
>> users can put on their sites/blogs/etc.  Check mine out in my blog 
>> (cuddletech.com/blog/).
>>
>> The image is here: http://www.cuddletech.com/img/choose_studio.png
>>
>> The messaging is simple and straight forward... I choose Sun Studio, 
>> you can too.  To avoid stepping on any copyright or trademarks I'm 
>> not using Sun logos, just simple and clean, which I think also 
>> translate to authentic.
>>
>> Good idea?   Bad idea?  Either way, I'm going forward with it.  I'd 
>> love to see people get on board as well and start using it.
>
>
> I believe it's a good idea, and I like the slogan, but black & white 
> for the image is a bit, say, bare.
>
> Could Sun come out with a cool Studio logo, and banners to go with it, 
> that could be used in the same way as OpenSolaris banners?
>
> I would love to see Studio used more, since it would help reduce the 
> amount of GCC-only code around.
>
> Thanks for the idea!
>
> Laurent
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