[osol-mktg] Calling all bloggers!

[Tim Foster]

Hey Folks,

Here comes a resounding "me too" : I completely agree with Ben's
impassioned pleas - though I wonder how to fight the FUD most
effectively ?

Blogs from non-Sun folks would *certainly* help imho - but being a Sun
employee, if I spend hours responding to a particular item of FUDitude,
isn't that what people are going to expect, and won't they simply ignore
my content when they see the domainname ?

Would my time be better spent simply continuing to write the sort of
articles I've been doing so far - that is, simple reports of the things
I see in OpenSolaris, and how I use them on a day to day basis[1] ?

How do I best fight FUD, given that I'm going to appear biased
regardless ? [ in fact, does fighting FUD suggest that we're taking
these morons seriously ? I'm not sure : how do traditional marketing
folks deal with this sort of thing - Sara, Laura, any ideas? ]

	cheers,
			tim


[1] I've more posts in mind about ZFS and backups, and another titled
"ZFS, you had me at hello (with apologies to Jerry Maguire)" talking
about the joys of snapshots.


On Fri, 2005-12-02 at 01:45 -0800, Ben Rockwood wrote:
> Ladies and Gentlemen, we need some help... a lot of help.  The news of 
> the last week has been, frankly, overwhelming.  Its clear everywhere you 
> look that people are having a very hard time digesting just how much has 
> changed.  As evangelists we really need to kick the blogging and 
> podcasts into high gear to help users and potential customers get a grip 
> on this new era.  I'm ramping up my blog and dropping some projects off 
> for a bit while I tried to help fill in the gaps.
> 
> We really need an all out onslaught here.  A lot of people aren't even 
> reading the news about the changes, just seeing headlines or tidbits of 
> news and getting an incomplete picture.  FUD is flying in the midst of 
> all the goodness.  More than any time in Sun's history those of us in 
> the community of evangelists and zealots have more than ever to fuel 
> interest and possibly conversion.  Some people want to change, others 
> don't.  Thats entirely their choice and we respect that... but there is 
> a huge amount of the market (developer, enthusiast, hacker, enterprise, 
> integration... you name the market) that are open to a better 
> oppertunity and more value and are ready to take a fresh long hard look 
> at what Sun and the community are doing.
> 
> After years of taking crap ("Sun's dead...", "Slow-aris...", "No driver 
> support...", we've heard it all) we've had a good year.  A ground 
> breaking year and now we've seen the sparks of interest grow into 
> explosions of intrest and now Sun's poured napalm on the grill. 
> 
> If ever in the history of Sun evangelism there was a time to seriously 
> turn up the volume, this is it.  We need to show that the community is 
> firmly behind the current moves and thriving.  The stage is set, the 
> peices are prepared for the big shin-dig on the 6th and I think we, as 
> the community working with Sun, need to hold up our end of the bargin 
> and really get the word out.
> 
> Blog early, blog often.
> 
> benr.
> _______________________________________________
> opensolaris-mktg mailing list
> opensolaris-mktg at opensolaris.org
-- 
Tim Foster, Sun Microsystems Inc, Operating Platforms Group
Engineering Operations            http://blogs.sun.com/timf

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