[osol-mktg] Grass Roots Sun Studio Marketing Campaign

[Laurent Blume]

Ben Rockwood wrote:
> I love Sun Studio, but it isn't getting much love.  We needed to save 
> Studio from a certain death and making the product free certainly does 
> that.  Sun's done its part, now we, the community, need to push a bit.  
> Studio isn't really marketed and just needs some love and attention so 
> I'm starting a little grass-roots marketing campaign for Sun Studio 11.  
> The idea is to get people who use and love Studio to say so.  Best and 
> easiest way to do that is to provide a web badge users can put on their 
> sites/blogs/etc.  Check mine out in my blog (cuddletech.com/blog/).
> 
> The image is here: http://www.cuddletech.com/img/choose_studio.png
> 
> The messaging is simple and straight forward... I choose Sun Studio, you 
> can too.  To avoid stepping on any copyright or trademarks I'm not using 
> Sun logos, just simple and clean, which I think also translate to 
> authentic.
> 
> Good idea?   Bad idea?  Either way, I'm going forward with it.  I'd love 
> to see people get on board as well and start using it.

I believe it's a good idea, and I like the slogan, but black & white for 
the image is a bit, say, bare.

Could Sun come out with a cool Studio logo, and banners to go with it, 
that could be used in the same way as OpenSolaris banners?

I would love to see Studio used more, since it would help reduce the 
amount of GCC-only code around.

Thanks for the idea!

Laurent
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