[osol-mktg] Banner Ads on Sun.com

[Jim Grisanzio]

Tim Foster wrote:
> Hey All,
> 
> On Tue, 2006-04-25 at 11:20 -0500, Sara Dornsife wrote:
> 
>>We have the opportunity to run banner ads on the sun.com site for the 
>>anniversary of OpenSolaris (June 14) through the end of July. 
> 
> 
> Cool - here's a few off the top of my head, some good, some bad - but
> anyway see what you think...
> 
> Headline: OpenSolaris, more than just marketing
> Blurb: More than x people, y downloads, z discussions - isn't it time
> you joined in ?
> Call: Visit http://www.opensolaris.org for more

Yah, true, but we leave ourselves open to the attack of trying to hide 
that it may be marketing (what a competitor may say), which it isn't. In 
fact, it's extremely far from marketing. This one may be confusing.


> Headline: It's about the code, stupid
> Blurb: A real operating system that's real open 
> Call: Find out more at http://www.opensolaris.org

I like this idea a lot, but without the "stupid" part. :) It is all 
about the code, which leads to the conversation, which leads to 
diversity in a growing community, which leads to more code.

How about:

OpenSolaris: It's all about the code.

or

OpenSolaris: It's all about the community.

I don't care. I can justify both. To me they are tied together.

I *don't* like "It's all about the conversation" though because that's 
too fluffy. We used that a while back. But how about this:

OpenSolaris: Everyone's talking.
x million discussion views, x lists, x messages, x total/unique visitors 
... something like that.

Also, I don't like "real" operating system bit because it implies others 
aren't real.


> 
> Headline:Dtrace, Zones, SMF, ZFS, BrandZ and we're only getting started.
> Blurb: How many one year olds do you know that have achieved this much ?
> Want to help develop the most advanced OS on the planet ?
> Call: join us at http://www.opensolaris.org

I love this one. Perhaps make the list very long but as it goes on the 
type gets smaller and fades away to imply that its just keep on going 
and going and going ....

Or just make the list a screen background or something.

> Headline: OpenSolaris - 5 distributions in 12 months. How many can you
> name ?
> Blurb: In less than a year, there's already lots of different ways to
> explore OpenSolaris.
> Call: Find out more at http://www.opensolaris.org

Not bad.

> 
> (yes this one's inflammatory, and yes I've mentioned it before here,
> but ... )
> 
> Headline: OpenSolaris
> Blurb: All the stability of BSD, all the features of Linux, more
> innovation than anything else out there.
> Call: Join the revolution at http://www.opensolaris.org

I like "join the revolution" .... but perhaps we can work on the other 
parts of this one :)

Jim
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