[osol-mktg] Cluetrain marketing, Linux Weekly News

[Eric Boutilier]

Here's something I did yesterday with surprising results. This has to do 
with exploring "cluetrain" ways of raising awareness -- in this case the 
topics is the OpenSolaris Xen project.

In reaction to an article posted to Linux Weekly News yesterday morning, 
I quickly whipped up a Xen "link roll" blog post (by mostly using a 
google search bound to blogs.sun.com and rapid-fire tagging of the 
results in del.icio.us via FireFox tab-browsing), and then linked to it 
by posting a comment here:

    http://lwn.net/Articles/171062/

It resulted in a surprisingly huge spike in both incoming traffic to 
that blog post and off-site clicks to the sites it pointed to[1]. In 
specific, 106 of the 411 non-direct incoming "visitors" to my blog 
yesterday came by way of that comment, easily topping 
opensolaris.org/os/blogs, which is normally the highest (by far) 
referrer of incoming non-direct "visitors". The latter came in at about 
80 yesterday.

Of course there are probably several factors contributing to this, but I 
think its safe to say that compared to similar things I've done 
(pointing people to opensolaris.org pages and opensolaris/Sun bloggers) 
in other places over the last several months -- such as OSNews, a bunch 
of industry analysts' and reporters' blogs/articles, and a bunch of 
other UNIX/Linux bloggers' posts -- commenting on on lwn.net gets a lot 
of attention.

Eric

[1] My blog stats come from MyBlogLog.com "Pro", a handy, cheap, 
$25/year service.
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