[osol-mktg] Re: [website-discuss] top-right jumble and other concerns

[Laura Ramsey]

Yes, these highlights are definitely more marketing oriented and the 
report is designed for reporting up to Anil Gadre...sooo...
I think the newletter that openoffice publishes is along the lines 
you're suggesting...It's not rocket science, but it does require *time* 
and dedication. A badly writtten newsletter is worse than no newsletter 
at all.  I like the idea, but unless we have a dedicated *and qualified* 
person to produce it, we're flirting with danger.

Also, good to keep in mind that Sun has just consolidated several 
newsletters... This might not apply to OpenSolaris.org/news (ohh, I like 
that name...) but it does certainly open an opportunity for us because 
they just "consolidated" [read: EOL'd] the Solaris Developer newsletter. 
It's now "incorporated" into the SDN newsletter through links. So 
there's a readership of approx 3,000 readers that subscribed to that 
newsletter that could conceivably be interested in this content, if well 
produced.

Something to consider, and not too lightly!
LKR


Dan Price wrote:

>On Mon 02 Jan 2006 at 08:59PM, Laura Ramsey wrote:
>  
>
>>Check out the highlights posted in the marketing community. This is 
>>evolving into a solid newsletter--november version had some kinks but 
>>december version seems to have more traction. It purposely focuses on 
>>community building aspects--and has that tone purposely.
>>
>>http://www.opensolaris.org/os/community/marketing/highlights/december/
>>
>>Thoughts?
>>    
>>
>
>Well, there's surely an audience for whom this newsletter is
>interesting; as a technologist, I can say that I'm not a member of
>that set of people... the newsletter is quite dense and is really
>a summary of marketing activities.
>
>As a suggestion for the future, add more links:
>
>  "OpenSolaris marketing participated in the Gartner Open Source Summit in
>   Orlando, Florida"
>
>could be:
>  "---OpenSolaris marketing--- participated in the ---Gartner
>  Open Source Summit--- in Orlando, Florida."
>
>(And of course put links to the appropriate photo streams on flickr...)
>
>Same for people, too-- link to them if they have blogs or pages; the
>best web newsletters let you swim around in the specific context of the
>content which they discuss.
>
>So I guess that I agree with Jim-- there needs to be a culling and
>"value add" process which stitches together multiple sources of
>information: marketing, development, press, etc.
>
>(Maybe I should take a cut at what I have in mind.  I don't know
>if I have the time).
>
>        -dp
>
>  
>

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