[osol-mktg] Re: top-right jumble and other concerns

Laura Ramsey Laura.Ramsey at sun.com
Tue Jan 3 16:06:30 PST 2006


I like it!
LKR


Eric Boutilier wrote:

> Dan Price wrote:
>
>> On Mon 02 Jan 2006 at 08:59PM, Laura Ramsey wrote:
>>  
>>
>>> Check out the highlights posted in the marketing community. This is 
>>> evolving into a solid newsletter--november version had some kinks 
>>> but december version seems to have more traction. It purposely 
>>> focuses on community building aspects--and has that tone purposely.
>>>
>>> http://www.opensolaris.org/os/community/marketing/highlights/december/
>>>
>>> Thoughts?
>>>   
>>
>>
>> Well, there's surely an audience for whom this newsletter is
>> interesting; as a technologist, I can say that I'm not a member of
>> that set of people... the newsletter is quite dense and is really
>> a summary of marketing activities.
>>
>> As a suggestion for the future, add more links:
>>
>>  "OpenSolaris marketing participated in the Gartner Open Source 
>> Summit in
>>   Orlando, Florida"
>>
>> could be:
>>  "---OpenSolaris marketing--- participated in the ---Gartner
>>  Open Source Summit--- in Orlando, Florida."
>>
>> (And of course put links to the appropriate photo streams on flickr...)
>>
>> Same for people, too-- link to them if they have blogs or pages; the
>> best web newsletters let you swim around in the specific context of the
>> content which they discuss...
>>  
>>
>
> The best single thing we could do in this regard is get blog posts 
> that are newletter-worthy tagged on del.icio.us (or similar). Ideally 
> this would be done by the bloggers themselves right after they post a 
> new entry. (Using a browser bookmarklet, it takes only seconds to post 
> and tag a new blog entry to del.icio.us.)
>
> Jon Udell (and I think others at Infoworld) has written some 
> fascinating articles about how InfoWorld is leveraging tagging.
>
> For us, it would work something like this:
>
> Solaris community (Sun and non-Sun) bloggers tag their posts according 
> to a certain keyword pattern, e.g:
>
> - Posts about LISA '05 get tagged: sol_comm:lisa05
> - Posts about the Gartner IT summit get tagged: 
> sol_comm:gartneritsummit05
> - Etc.
>
> Then the newsletter item for LISA '05 simply links to:
>
> http://del.icio.us/tag/sol_comm:lisa05
>
> Which would take readers to an index page of Solaris community blog 
> posts about LISA '05.
>
> Sound good?
>
> I'm game...
>
> Eric
> _______________________________________________
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> opensolaris-mktg at opensolaris.org



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