[osol-mktg] Re: [osol-discuss] OpenSolaris Community Newsletter ---- February 2006

[Jim Grisanzio]

Sara Dornsife wrote:
>>> Jim,
>>>
>>> Here's an idea.  How about associating something visual with our
>>> newsletter, like a logo?
>>
>> > -Linda
>>
>> Hey, I like it. The newsletter lives on the site now, so we should 
>> have some flexibility graphically. I'd love for us to come up with a 
>> name and a logo. Maybe Sara can talk to us about branding issues 
>> around the newsletter since she's working on OpenSolaris branding (and 
>> I know nothing about branding).
>>
>> Sara ... any guidelines for something like this? 
> 
> 
> I also think this is fun idea Linda.
> 
> We do have some restrictions and guidelines on the usage of the 
> OpenSolaris name and wordmark, but we can still do our own thing for the 
> newsletter without breaking any rules.
> 
> - Create a name for the newsletter that doesn't include OpenSolaris. 
> This may seem counter-intuitive, but we can't mess with the OpenSolaris 
> wordmark or name, so if the goal is to create a graphic and name of some 
> sort, we just won't include it. We can however use OpenSolaris in a 
> tagline. For example, <graphic logo> The Monthly Register <text> 
> OpenSolaris community highlights. This falls under fair use and as long 
> as what we say is fair and true, we can say it textually (as opposed to 
> graphically).

Ok, cool. So we can do it. We can come up with an original name for the 
newsletter, create a logo for it, and then just associate it (correct 
term?) with OpenSolaris using a text tagline. I can live with that. Over 
time there will be many publications, so this little newsletter could be 
one of many newsletters.

Can the text tagline be embedded in the graphic? What I mean is, can the 
name/logo, "The Monthly Register" (or whatever) and the text 
"OpenSolaris Community Highlights" (or whatever) be one image or does 
the text have to live separately as well?

> - You can NOT use any sort of copyrighted artwork (or anything that 
> looks too close to it) or name. For example, you can't come up with a 
> graphic that looks just like the New York Times or Coca Cola logos, 
> those are registered and copyrighted. It just means that it has to be 
> your own art and a new name.

Yes, that's what I think we are looking for. Community members would 
create something original. I'm sure we have some artists out there.

> - Whatever you submit should be licensed under the Creative Commons. Sun 
> is not going to try to trademark the name or anything like that.

Yes, I think CC is best.

> What would be the best way for us to accept submissions and to vote on 
> them?

Well, we have two issues: a name and graphical representation. Perhaps 
we can use some space on the Content Project to post things and then 
just vote via conversation on list. Nothing complicated, really. Just 
consensus.



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