[osol-mktg] Re: [osol-discuss] OpenSolaris Community Newsletter ---- February 2006

[Sara Dornsife]

Jim Grisanzio wrote:

> Sara Dornsife wrote:
>
>>>> Jim,
>>>>
>>>> Here's an idea.  How about associating something visual with our
>>>> newsletter, like a logo?
>>>
>>>
>>> > -Linda
>>>
>>> Hey, I like it. The newsletter lives on the site now, so we should 
>>> have some flexibility graphically. I'd love for us to come up with a 
>>> name and a logo. Maybe Sara can talk to us about branding issues 
>>> around the newsletter since she's working on OpenSolaris branding 
>>> (and I know nothing about branding).
>>>
>>> Sara ... any guidelines for something like this? 
>>
>>
>>
>> I also think this is fun idea Linda.
>>
>> We do have some restrictions and guidelines on the usage of the 
>> OpenSolaris name and wordmark, but we can still do our own thing for 
>> the newsletter without breaking any rules.
>>
>> - Create a name for the newsletter that doesn't include OpenSolaris. 
>> This may seem counter-intuitive, but we can't mess with the 
>> OpenSolaris wordmark or name, so if the goal is to create a graphic 
>> and name of some sort, we just won't include it. We can however use 
>> OpenSolaris in a tagline. For example, <graphic logo> The Monthly 
>> Register <text> OpenSolaris community highlights. This falls under 
>> fair use and as long as what we say is fair and true, we can say it 
>> textually (as opposed to graphically).
>
>
> Ok, cool. So we can do it. We can come up with an original name for 
> the newsletter, create a logo for it, and then just associate it 
> (correct term?) with OpenSolaris using a text tagline. I can live with 
> that. Over time there will be many publications, so this little 
> newsletter could be one of many newsletters.
>
> Can the text tagline be embedded in the graphic? What I mean is, can 
> the name/logo, "The Monthly Register" (or whatever) and the text 
> "OpenSolaris Community Highlights" (or whatever) be one image or does 
> the text have to live separately as well? 

I don't know the official answer to this question, but my initial 
reaction is that the tagline should be seperate.

>
>
>> - You can NOT use any sort of copyrighted artwork (or anything that 
>> looks too close to it) or name. For example, you can't come up with a 
>> graphic that looks just like the New York Times or Coca Cola logos, 
>> those are registered and copyrighted. It just means that it has to be 
>> your own art and a new name.
>
>
> Yes, that's what I think we are looking for. Community members would 
> create something original. I'm sure we have some artists out there.
>
>> - Whatever you submit should be licensed under the Creative Commons. 
>> Sun is not going to try to trademark the name or anything like that.
>
>
> Yes, I think CC is best.
>
>> What would be the best way for us to accept submissions and to vote 
>> on them?
>
>
> Well, we have two issues: a name and graphical representation. Perhaps 
> we can use some space on the Content Project to post things and then 
> just vote via conversation on list. Nothing complicated, really. Just 
> consensus. 

Can we use the marketing community site for this? I don't know how to do 
it, so that's why I ask. If we have permission of the submitters, we can 
leave the artwork up there.

>
>
>
>

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