[website-discuss] Re: [osol-mktg] OpenSolaris Anniversary activities

[Derek Cicero]

Sara Dornsife wrote:

> Proposed shirt art attached. Sorry. This would go (in my opinion) on 
> either a black or a blue shirt (like the blue in the wordmark).

I like the design, but the wordmark you are using is different from the 
one I have. The font is bolder and the blue looks darker. Is there a new 
version?

Derek
 

> Sara
>
>
> Sara Dornsife wrote:
>
>> I'd like to start weekly meetings for those interested in working on 
>> the one year anniversary celebration team for OpenSolaris. We've had 
>> some emails going around and some things have been proposed. It's 
>> time to prioritize those ideas and start working on them. There is a 
>> lot on this list and we may not be able to do all of it, but with 
>> volunteers, we can do more.
>>
>> I've included the lists and people who shown an interest in these 
>> activities.
>>
>> I've listed out what has been proposed so far. If you can't 
>> participate in the meetings, but would like to participate in email, 
>> you can do that. We'll keep this conversation going on the marketing 
>> alias. If you haven't subscribed, you should.
>>
>> Below is the initial list of things to be discussed. These are in no 
>> particular order.
>>
>> Proposed ideas:
>> - banner ads on sun.com
>> We've got these, so let's use them. Idea that has gotten the most 
>> traction so far is:
>>
>> C-O-D-E
>> OpenSolaris is a 4-letter word
>>
>> We have the ability to do another one as well. These need to be 
>> prioritized and someone needs to drive the activity.
>>
>> - Worldwide user group meeting
>> Have all of the existing (and any new ones that want to start up to 
>> participate) hold a meeting on June 14th. All attendees will receive 
>> a gift (t-shirt, stickers, laptop stickers, car electrostatic clings) 
>> and a webcast with "celebrity" will be created to be seen at those 
>> meetings.
>>
>> - DVDs vs CDs  Create DVDs (or should it be CDs need to decide) of 
>> one or all of the distributions to send out to anyone who requests 
>> one for a period of time around the anniversary. Also make them 
>> available for shows, events, meetings, user groups, etc.
>>
>> - Pre-printed DVD/CDs
>> We can make blank DVD/CDs that are pre-printed that can be sent out 
>> for anyone who wants them to distribute. Need to decide what these 
>> say on them (if we want to do them)?
>>
>> NOTE: Solaris Express is not redistributable, so can only be 
>> available through Sun. Need to know of any restrictions on the other 
>> distros.
>>
>> - T-shirts
>> First anniversary t-shirts. Proposed design attached. We can send 
>> these to the user groups. Sending them out individually is cost 
>> prohibitive, but maybe we can figure out a way to make them available 
>> - our yahoo store or cafepress? How long are they relevant? Would we 
>> want to give them out at OSCon in August for example?
>>
>> - laptop stickers
>> These have been requested in the past and I know that there are 
>> plenty of people who would like to stick an OpenSolaris sticker on 
>> their laptop. We could send these to the user groups as part of the 
>> gift pack and we can make them available on the store. I would 
>> recommend that these be more generic and not specifically one year.
>>
>> - Electostatic clings
>> In case you are unfamiliar, these are non-stickers that cling to the 
>> inside of your car window and peal off easily. You can show your 
>> enthusiasm while you drive around in traffic.
>>
>> - Install guides
>> We've talked about creating easy to use install guides for newbies 
>> and getting them out on the site and linked to from blogs. Maybe the 
>> install guides could include a screencast to help people get there 
>> more quickly.
>>
>> - Blogs
>> So many people blogged on Opening Day. If people would also blog on 
>> the anniversary and talk about their experiences this first year, it 
>> would be great for the project.
>>
>> - Web site update
>> The tshirt art is available and could be used on the web site if 
>> people like it (that goes for the shirt too). We've also been working 
>> on updating content like the FAQs. I'm sure there are other things as 
>> well. We'd need a rep from the web team to join us in our calls.
>>
>> Other activities:
>> - Update of our field communications (explain)
>> This is a very Sun focused activity aimed at our sales force, but you 
>> can have input on the content if you want.
>>
>> - Single slide showing one year snapshot (available on site)
>> We have some pretty impressive stats about this community as you 
>> know. Well we need to provide people at Sun with a slide that they 
>> can insert into a deck that shows that. That slide can be made 
>> available on the site for anyone who wants to add that data to their 
>> deck.
>>
>> - PR outreach
>> Possible stories include "switch stories" from those that have 
>> switched to Solaris because of OpenSolaris and reinforcement of open 
>> source messages - we are open source you morons.
>>
>> Meeting times:
>> To accommodate our disparate locations, these are all morning slots. 
>> I'll send around dial-in information and agenda when we a time. We'll 
>> start meeting next week.
>>
>> Proposed days and times:
>> 9am PT Tuesdays
>> 7am PT Thursdays
>> 9am PT Fridays
>>
>> _______________________________________________
>> opensolaris-mktg mailing list
>> opensolaris-mktg at opensolaris.org
>
>
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-- 
Derek Cicero
Program Manager
Solaris Kernel Group, Software Division