[website-discuss] Re: [osol-mktg] OpenSolaris Anniversary activities

[Sara Dornsife]

Derek Cicero wrote:
> Sara Dornsife wrote:
>
>> Proposed shirt art attached. Sorry. This would go (in my opinion) on 
>> either a black or a blue shirt (like the blue in the wordmark).
>
> I like the design, but the wordmark you are using is different from 
> the one I have. The font is bolder and the blue looks darker. Is there 
> a new version?
No, it's not different. Or, not supposed to be. I assumed it was a 
screen difference. I'll check with the designer. Any other comments on 
it? Like do you like the <celebrate>?
>
> Derek
>
>
>> Sara
>>
>>
>> Sara Dornsife wrote:
>>
>>> I'd like to start weekly meetings for those interested in working on 
>>> the one year anniversary celebration team for OpenSolaris. We've had 
>>> some emails going around and some things have been proposed. It's 
>>> time to prioritize those ideas and start working on them. There is a 
>>> lot on this list and we may not be able to do all of it, but with 
>>> volunteers, we can do more.
>>>
>>> I've included the lists and people who shown an interest in these 
>>> activities.
>>>
>>> I've listed out what has been proposed so far. If you can't 
>>> participate in the meetings, but would like to participate in email, 
>>> you can do that. We'll keep this conversation going on the marketing 
>>> alias. If you haven't subscribed, you should.
>>>
>>> Below is the initial list of things to be discussed. These are in no 
>>> particular order.
>>>
>>> Proposed ideas:
>>> - banner ads on sun.com
>>> We've got these, so let's use them. Idea that has gotten the most 
>>> traction so far is:
>>>
>>> C-O-D-E
>>> OpenSolaris is a 4-letter word
>>>
>>> We have the ability to do another one as well. These need to be 
>>> prioritized and someone needs to drive the activity.
>>>
>>> - Worldwide user group meeting
>>> Have all of the existing (and any new ones that want to start up to 
>>> participate) hold a meeting on June 14th. All attendees will receive 
>>> a gift (t-shirt, stickers, laptop stickers, car electrostatic 
>>> clings) and a webcast with "celebrity" will be created to be seen at 
>>> those meetings.
>>>
>>> - DVDs vs CDs  Create DVDs (or should it be CDs need to decide) of 
>>> one or all of the distributions to send out to anyone who requests 
>>> one for a period of time around the anniversary. Also make them 
>>> available for shows, events, meetings, user groups, etc.
>>>
>>> - Pre-printed DVD/CDs
>>> We can make blank DVD/CDs that are pre-printed that can be sent out 
>>> for anyone who wants them to distribute. Need to decide what these 
>>> say on them (if we want to do them)?
>>>
>>> NOTE: Solaris Express is not redistributable, so can only be 
>>> available through Sun. Need to know of any restrictions on the other 
>>> distros.
>>>
>>> - T-shirts
>>> First anniversary t-shirts. Proposed design attached. We can send 
>>> these to the user groups. Sending them out individually is cost 
>>> prohibitive, but maybe we can figure out a way to make them 
>>> available - our yahoo store or cafepress? How long are they 
>>> relevant? Would we want to give them out at OSCon in August for 
>>> example?
>>>
>>> - laptop stickers
>>> These have been requested in the past and I know that there are 
>>> plenty of people who would like to stick an OpenSolaris sticker on 
>>> their laptop. We could send these to the user groups as part of the 
>>> gift pack and we can make them available on the store. I would 
>>> recommend that these be more generic and not specifically one year.
>>>
>>> - Electostatic clings
>>> In case you are unfamiliar, these are non-stickers that cling to the 
>>> inside of your car window and peal off easily. You can show your 
>>> enthusiasm while you drive around in traffic.
>>>
>>> - Install guides
>>> We've talked about creating easy to use install guides for newbies 
>>> and getting them out on the site and linked to from blogs. Maybe the 
>>> install guides could include a screencast to help people get there 
>>> more quickly.
>>>
>>> - Blogs
>>> So many people blogged on Opening Day. If people would also blog on 
>>> the anniversary and talk about their experiences this first year, it 
>>> would be great for the project.
>>>
>>> - Web site update
>>> The tshirt art is available and could be used on the web site if 
>>> people like it (that goes for the shirt too). We've also been 
>>> working on updating content like the FAQs. I'm sure there are other 
>>> things as well. We'd need a rep from the web team to join us in our 
>>> calls.
>>>
>>> Other activities:
>>> - Update of our field communications (explain)
>>> This is a very Sun focused activity aimed at our sales force, but 
>>> you can have input on the content if you want.
>>>
>>> - Single slide showing one year snapshot (available on site)
>>> We have some pretty impressive stats about this community as you 
>>> know. Well we need to provide people at Sun with a slide that they 
>>> can insert into a deck that shows that. That slide can be made 
>>> available on the site for anyone who wants to add that data to their 
>>> deck.
>>>
>>> - PR outreach
>>> Possible stories include "switch stories" from those that have 
>>> switched to Solaris because of OpenSolaris and reinforcement of open 
>>> source messages - we are open source you morons.
>>>
>>> Meeting times:
>>> To accommodate our disparate locations, these are all morning slots. 
>>> I'll send around dial-in information and agenda when we a time. 
>>> We'll start meeting next week.
>>>
>>> Proposed days and times:
>>> 9am PT Tuesdays
>>> 7am PT Thursdays
>>> 9am PT Fridays
>>>
>>> _______________________________________________
>>> opensolaris-mktg mailing list
>>> opensolaris-mktg at opensolaris.org
>>
>>
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