[osol-mktg] Want OpenSolaris anniversary May 18 7am PT?
Sara Dornsife
Sara.Dornsife at Sun.COM
Wed May 17 15:32:00 PDT 2006
Bonnie is the only one who got back to me, besides me :) . I'll dial-in
in the morning to talk about this. If no one joins me, I'll just
continue to communicate in email.
The other thing that I did is to update the banner ad poll. I went
through the comments that we got in email and updated the content on the
ones people liked, deleted the ones that got no votes and added ones
that weren't there. You can send me any more that you'd like to see up
there. I'll leave the voting open until June 1 and then the top 2 will
be our others.
Thanks,
Sara
Sara Dornsife wrote:
> Award Idea (based on others' good ideas)
>
> - first step is voting on whether we do this - by May 23
> - come up with 20 categories - final list by June 1
> - open up nominations in those categories - nominations include
> persons name (and/or login) and why they are being nominated
> - anyone who submits a nomination (how do we accept nominations?) gets
> a little gift package from OpenSolaris (listed below) - up to 200
> - nominations will end on June 9
> - winners in these categories will be named <something??> in that
> category on June 14
> - winners will receive the same gift as nominators + a super-special
> OpenSolaris polo shirt (very limited edition, there will be only 20 made)
>
> Gift Package Includes:
> - #1 T-shirt (artwork will be sent around to see if everyone likes it)
> on a blue shirt
> - OpenSolaris stickers (for sticking on stuff)
> - OpenSolaris laptop sticker (the metalic, small kind)
> - An OpenSolaris electrostatic cling (for your car window)
> - A recordable DVD imprinted with OpenSolaris for you to burn your
> favorite distro
>
> Let me know what you think.
> Sara
>
>
> Sara Dornsife wrote:
>> I had said that we would skip the meeting this week due to JavaOne,
>> but not all of us are there, so if anyone would like to meet tomorrow
>> morning, I'm available.
>>
>> The two things that need to be discussed are:
>> - Awards (which includes gifts and nominations etc)
>> - Sun newsletter contributions (Michelle Olson has volunteered to
>> help with this)
>>
>> Let me know. Dial-in is below for both US and international.
>> Sara
>>
>>
>> Sara Dornsife wrote:
>>> Thursdays
>>> 7am PT
>>>
>>> Dial-in
>>> 866-545-5198
>>> 865 521-8904 (int'l)
>>> 558-7579 (participant code)
>>>
>>> I've included everyone on this list that responded in any way to any
>>> of the anniversary emails that went around. I hope people will be
>>> able to attend and participate in the planning and activities.
>>>
>>> Agenda:
>>> - Introductions (quickly)
>>> - Review and discussion of list of activities (attached in
>>> StarOffice - let me know if that doesn't work for you, it's also
>>> below but may look awful) in order to fill out tables.
>>> - Prioritize and other ideas
>>> - Next steps
>>>
>>> The Community
>>>
>>> For the one year anniversary we would like a celebration for those
>>> that have participated and collaborated with each other to build a
>>> successful open source community.
>>>
>>> As an anniversary gift, Sun will give all members of the OpenSolaris
>>> user groups a package. The package will consist of a specially
>>> designed tshirt, stickers, laptop stickers, and window clings.
>>>
>>> In addition to celebratory gifts, the community is stepping up to
>>> update and add content to the site. As a group we are working on
>>> banner ads, install guides, CD artwork, and planning publicly for
>>> the anniversary.
>>>
>>>
>>>
>>> Activity
>>>
>>>
>>>
>>> Description
>>>
>>>
>>>
>>> StartDate
>>>
>>>
>>>
>>> Status
>>>
>>>
>>>
>>> Owner(s)
>>>
>>> CD/DVD
>>>
>>>
>>>
>>> Send out CDs to those that request them during the anniversary
>>>
>>>
>>>
>>> June 14^th
>>>
>>>
>>>
>>> - screen printed CDs
>>>
>>>
>>>
>>>
>>> Awards
>>>
>>>
>>>
>>>
>>>
>>> *
>>>
>>> code contributions
>>>
>>> *
>>>
>>> documentation contributions
>>>
>>> *
>>>
>>> most innovative work with OpenSolaris source
>>>
>>> *
>>>
>>> something with the distributions
>>>
>>> *
>>>
>>> mail list activity -- most posts
>>>
>>> *
>>>
>>> best ideas
>>>
>>> *
>>>
>>> best flames (ok, probably not)
>>>
>>> *
>>>
>>> most fixes proposed
>>>
>>> *
>>>
>>> most bugs found
>>>
>>> *
>>>
>>> most blogs
>>>
>>> *
>>>
>>> Other ideas?
>>>
>>>
>>>
>>>
>>>
>>>
>>> Up for discussion
>>>
>>> - Needs a name
>>>
>>>
>>>
>>> Jim
>>>
>>> Wall Paper
>>>
>>>
>>>
>>> #1 wall paper for community members to download
>>>
>>>
>>>
>>>
>>>
>>>
>>>
>>>
>>>
>>>
>>> Blogs
>>>
>>>
>>>
>>> Anniversary blogs from community members
>>>
>>>
>>>
>>>
>>>
>>>
>>>
>>>
>>>
>>>
>>> T-shirts
>>>
>>>
>>>
>>> Make #1 tshirt available for sale on Yahoo site
>>>
>>>
>>>
>>>
>>>
>>>
>>>
>>>
>>>
>>> Sara
>>>
>>> User Group webcast
>>>
>>>
>>>
>>>
>>>
>>>
>>>
>>>
>>>
>>>
>>>
>>>
>>> Laura
>>>
>>> User Group gifts
>>>
>>>
>>>
>>> t-shirt, sticker, cling, laptop sticker for everyone in a user group
>>>
>>>
>>>
>>>
>>>
>>>
>>>
>>>
>>>
>>> Laura
>>>
>>> Install Guides
>>>
>>>
>>>
>>> Create and publish easy-to-use install guides to help newcomers get
>>> a quicker start
>>>
>>>
>>>
>>>
>>>
>>>
>>>
>>>
>>>
>>>
>>> Website updates
>>>
>>>
>>>
>>> - New graphic on home page
>>>
>>> - Recognition Clouds?
>>>
>>> - Awards
>>>
>>> - Updates to mktg materials
>>>
>>>
>>>
>>>
>>>
>>>
>>> - Evangelist card and CD art posted
>>>
>>>
>>>
>>>
>>>
>>> Sun Field
>>>
>>> We will continue to educate the field on OpenSolaris and open source
>>> focusing on why it is important to Sun. Below are some
>>> questions/docs that we could create for the field and some sample
>>> answers that I made up.
>>>
>>>
>>> Activity
>>>
>>>
>>>
>>> Description
>>>
>>>
>>>
>>> StartDate
>>>
>>>
>>>
>>> Status
>>>
>>>
>>>
>>> Owner(s)
>>>
>>> Knowledge survey
>>>
>>>
>>>
>>> Do a survey of knowledge of OpenSolaris, benefits of open source,
>>> relationship to Solaris etc. Those that do well will get something
>>> (?), maybe they can be known as an OpenSolaris embassador? Win a tshirt?
>>>
>>>
>>>
>>> 07/01/06
>>>
>>>
>>>
>>> New idea
>>>
>>>
>>>
>>>
>>> New materials?
>>>
>>>
>>>
>>> Listed below
>>>
>>>
>>>
>>>
>>>
>>>
>>> New Idea
>>>
>>>
>>>
>>>
>>>
>>>
>>> *
>>>
>>> Why is Sun open sourcing it's whole portfolio? What does open
>>> source mean to our customers?
>>>
>>> o
>>>
>>> The source code for Solaris is now open sourced and our
>>> customers can gain the benefits of source and
>>> engineering access, lower cost of entry, customization,
>>> and community.
>>>
>>> *
>>>
>>> How are Solaris and OpenSolaris related, similarities and
>>> differences?
>>>
>>> o
>>>
>>> Source code versus binaries.
>>>
>>> o
>>>
>>> Tested vs untested.
>>>
>>> o
>>>
>>> Sun supported vs community supported.
>>>
>>> o
>>>
>>> Updates and bug fixes into OpenSolaris first, so it is
>>> more "advanced" than Solaris. Like ZFS, and BrandZ.
>>>
>>> *
>>>
>>> Why CDDL is a good thing? Why did Sun choose CDDL over GPL?
>>> Why is it good for our customers?
>>>
>>> o
>>>
>>> Brief description of benefits of CDDL.
>>>
>>> *
>>>
>>> What are the top 5 things a customer should know/care about
>>> when it comes to OpenSolaris?
>>>
>>> o
>>>
>>> Community size and successes
>>>
>>> o
>>>
>>> distributions
>>>
>>> o
>>>
>>> license
>>>
>>> o
>>>
>>> opensolaris.org is where it's all at
>>>
>>> o
>>>
>>> CAB (governance/contributor agreement/charter)
>>>
>>> o
>>>
>>> how to contribute/participate and why
>>>
>>> *
>>>
>>> Why would a customer use OpenSolaris over the commercial stuff
>>> and vice versa?
>>>
>>> *
>>>
>>> Why should an ISV care about OpenSolaris?
>>>
>>> o
>>>
>>> Free and full access to the code
>>>
>>> o
>>>
>>> Access to the community
>>>
>>> o
>>>
>>> Access to more Sun engineers through the community
>>>
>>> o
>>>
>>> Advanced access to new features - ZFS, Xen, and BrandZ
>>> were all released through OpenSolaris first and
>>> communities exist around these right now on opensolaris.org
>>>
>>> o
>>>
>>> That we are not expecting them to certify their
>>> applications to OpenSolaris (there is no "product"
>>> associated, just code and community), they should
>>> maintain compatibility with the shipping version of Solaris
>>>
>>> o
>>>
>>> The potential market size for Solaris 10 is now over 4.5
>>> million based on our download numbers
>>>
>>> *
>>>
>>> Why our model is better than Red Hat/Suse? From a sales
>>> person's perspective.
>>>
>>> o
>>>
>>> Strict ROI chart.
>>>
>>> *
>>>
>>> Highlight the things coming out of the community that are
>>> helping our "commercial" customers?
>>>
>>> o
>>>
>>> Bug fixes
>>>
>>> o
>>>
>>> Advanced access to new features (ZFS, BrandZ)
>>>
>>> o
>>>
>>> community members
>>>
>>> *
>>>
>>> Highlight things that are coming out of Sun that are enabling
>>> the community -- the reverse.
>>>
>>> o
>>>
>>> Addition of features to opensolaris.org. Free tools.
>>> ZFS, BrandZ.
>>>
>>>
>>>
>>> Media Outreach
>>> There are PR opportunities for Sun, OpenSolaris, and the distributions.
>>>
>>> Activity
>>>
>>>
>>>
>>> Description
>>>
>>>
>>>
>>> StartDate
>>>
>>>
>>>
>>> Status
>>>
>>>
>>>
>>> Owner(s)
>>>
>>> Solaris success stories that reflect OpenSolaris as reason
>>>
>>>
>>>
>>> Find evidence that customers are switching (back) to Solaris because
>>> it is now open sourced
>>>
>>>
>>>
>>> Wk 4/24
>>>
>>>
>>>
>>>
>>>
>>>
>>> Laura
>>>
>>> Produce metrics package or single slide for distribution to press,
>>> analysts, and Sun execs
>>>
>>>
>>>
>>> A snapshot of community statistics
>>>
>>>
>>>
>>> 06/01/06
>>>
>>>
>>>
>>>
>>>
>>>
>>> Patrick
>>>
>>> Contributed Articles
>>>
>>>
>>>
>>> Work with the distributions to get articles placed on their behalf?
>>>
>>>
>>>
>>>
>>>
>>>
>>>
>>>
>>>
>>>
>>>
>>> Other promotional opportunities
>>>
>>> Activity
>>>
>>>
>>>
>>> Description
>>>
>>>
>>>
>>> StartDate
>>>
>>>
>>>
>>> Status
>>>
>>>
>>>
>>> Owner(s)
>>>
>>> Sun.com banner ads
>>>
>>>
>>>
>>> Proposed to mixed reviews
>>>
>>> C-O-D-E
>>>
>>> OpenSolaris is a 4-letter word
>>>
>>> Could go with:
>>>
>>> Innovation Happens Everywhere
>>>
>>> OpenSolaris
>>>
>>>
>>>
>>>
>>>
>>>
>>> Need ideas -- has gone out to community for comment.
>>>
>>>
>>>
>>> Sara
>>>
>>> BigAdmin newsletter
>>>
>>>
>>>
>>>
>>>
>>>
>>> Publication data 6/21/06
>>>
>>>
>>>
>>> Content deadline 6/6
>>>
>>>
>>>
>>>
>>> Solaris Developer Newsletter
>>>
>>>
>>>
>>> Community contributed article?
>>>
>>>
>>>
>>> Publication date 6/14/06
>>>
>>>
>>>
>>> Content deadline 6/6
>>>
>>>
>>>
>>>
>>> Inner Circle/Inside Sun newsletter addition to monthly column for June
>>>
>>>
>>>
>>>
>>>
>>>
>>>
>>>
>>>
>>>
>>>
>>>
>>>
>>>
>>>
>>>
>>>
>>> ------------------------------------------------------------------------
>>>
>>> _______________________________________________
>>> opensolaris-mktg mailing list
>>> opensolaris-mktg at opensolaris.org
>>>
>>
>> ------------------------------------------------------------------------
>>
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>> opensolaris-mktg at opensolaris.org
>>
>
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