[osol-mktg] OpenSolaris Anniversary activities

Tue May 2 16:17:20 PDT 2006

Whatever logo is used, can we please *not* choose the 'ringer' type  
of t-shirt:

http://us.st11.yimg.com/store1.yimg.com/I/ 
yhst-40238304033850_1893_420295

The ringer areas make the t-shirt look a bit poofy and pulled (weird,  
I know, but it's hard to describe) at the same time.

This type of shirt, white or black, fits a lot better and holds up  
better in the long run. These are probably cheaper to produce also.

http://photos1.blogger.com/blogger/6728/425/1600/hpim1269.jpg
http://www.spreadshirt.net/image.php? 
type=image&partner_id=217313&product_id=1674147&img_id=1&size=huge&bgcol 
or_images=white

-Moazam
unixville.com

On May 2, 2006, at 2:09 PM, Sara Dornsife wrote:

> Proposed shirt art attached. Sorry. This would go (in my opinion)  
> on either a black or a blue shirt (like the blue in the wordmark).
> Sara
>
>
> Sara Dornsife wrote:
>> I'd like to start weekly meetings for those interested in working  
>> on the one year anniversary celebration team for OpenSolaris.  
>> We've had some emails going around and some things have been  
>> proposed. It's time to prioritize those ideas and start working on  
>> them. There is a lot on this list and we may not be able to do all  
>> of it, but with volunteers, we can do more.
>>
>> I've included the lists and people who shown an interest in these  
>> activities.
>>
>> I've listed out what has been proposed so far. If you can't  
>> participate in the meetings, but would like to participate in  
>> email, you can do that. We'll keep this conversation going on the  
>> marketing alias. If you haven't subscribed, you should.
>>
>> Below is the initial list of things to be discussed. These are in  
>> no particular order.
>>
>> Proposed ideas:
>> - banner ads on sun.com
>> We've got these, so let's use them. Idea that has gotten the most  
>> traction so far is:
>>
>> C-O-D-E
>> OpenSolaris is a 4-letter word
>>
>> We have the ability to do another one as well. These need to be  
>> prioritized and someone needs to drive the activity.
>>
>> - Worldwide user group meeting
>> Have all of the existing (and any new ones that want to start up  
>> to participate) hold a meeting on June 14th. All attendees will  
>> receive a gift (t-shirt, stickers, laptop stickers, car  
>> electrostatic clings) and a webcast with "celebrity" will be  
>> created to be seen at those meetings.
>>
>> - DVDs vs CDs  Create DVDs (or should it be CDs need to decide) of  
>> one or all of the distributions to send out to anyone who requests  
>> one for a period of time around the anniversary. Also make them  
>> available for shows, events, meetings, user groups, etc.
>>
>> - Pre-printed DVD/CDs
>> We can make blank DVD/CDs that are pre-printed that can be sent  
>> out for anyone who wants them to distribute. Need to decide what  
>> these say on them (if we want to do them)?
>>
>> NOTE: Solaris Express is not redistributable, so can only be  
>> available through Sun. Need to know of any restrictions on the  
>> other distros.
>>
>> - T-shirts
>> First anniversary t-shirts. Proposed design attached. We can send  
>> these to the user groups. Sending them out individually is cost  
>> prohibitive, but maybe we can figure out a way to make them  
>> available - our yahoo store or cafepress? How long are they  
>> relevant? Would we want to give them out at OSCon in August for  
>> example?
>>
>> - laptop stickers
>> These have been requested in the past and I know that there are  
>> plenty of people who would like to stick an OpenSolaris sticker on  
>> their laptop. We could send these to the user groups as part of  
>> the gift pack and we can make them available on the store. I would  
>> recommend that these be more generic and not specifically one year.
>>
>> - Electostatic clings
>> In case you are unfamiliar, these are non-stickers that cling to  
>> the inside of your car window and peal off easily. You can show  
>> your enthusiasm while you drive around in traffic.
>>
>> - Install guides
>> We've talked about creating easy to use install guides for newbies  
>> and getting them out on the site and linked to from blogs. Maybe  
>> the install guides could include a screencast to help people get  
>> there more quickly.
>>
>> - Blogs
>> So many people blogged on Opening Day. If people would also blog  
>> on the anniversary and talk about their experiences this first  
>> year, it would be great for the project.
>>
>> - Web site update
>> The tshirt art is available and could be used on the web site if  
>> people like it (that goes for the shirt too). We've also been  
>> working on updating content like the FAQs. I'm sure there are  
>> other things as well. We'd need a rep from the web team to join us  
>> in our calls.
>>
>> Other activities:
>> - Update of our field communications (explain)
>> This is a very Sun focused activity aimed at our sales force, but  
>> you can have input on the content if you want.
>>
>> - Single slide showing one year snapshot (available on site)
>> We have some pretty impressive stats about this community as you  
>> know. Well we need to provide people at Sun with a slide that they  
>> can insert into a deck that shows that. That slide can be made  
>> available on the site for anyone who wants to add that data to  
>> their deck.
>>
>> - PR outreach
>> Possible stories include "switch stories" from those that have  
>> switched to Solaris because of OpenSolaris and reinforcement of  
>> open source messages - we are open source you morons.
>>
>> Meeting times:
>> To accommodate our disparate locations, these are all morning  
>> slots. I'll send around dial-in information and agenda when we a  
>> time. We'll start meeting next week.
>>
>> Proposed days and times:
>> 9am PT Tuesdays
>> 7am PT Thursdays
>> 9am PT Fridays
>>
>> _______________________________________________
>> opensolaris-mktg mailing list
>> opensolaris-mktg at opensolaris.org
>
> <OS_Birthday_Shirt.jpg>

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