[osol-mktg] Re: [ug-discuss] Community Consolidation -- Marketing & UGs

[Jim Grisanzio]

Kaiwai Gardiner wrote On 04/03/07 14:31,:
> Hi,
>  
> For me, I don't think the two should merge as both groups have different 
> goals; Marketing is setup to evangelise OpenSolaris and its respective 
> technologies to the rest of the 'industry' (used int he most loosest of 
> terms) and to develop dialogue with the user community, which hopefully 
> can then be relayed to the programmers and those who do the design, 
> analysis and implementation - call us the intemediary between the users 
> and the worker bee's.
>  
> What I do propose, however, is for the two to have a closer working 
> relationship, as dialogue between the marketing and user group(s) is 
> necessary for the 'worker bee's' to know what customers want, who 
> current sit outside the Sun 'customer list' - the end users *could* pass 
> long requests directly, but the better way would be for us to 
> consolidate the issues into one voice so that there is a consist voice 
> with a matrix of issues that concern them.


I agree that the two need a closer working relationship, which is why
I'm suggesting that they live within one community. Now, that new
community will have many parts -- user groups, presentations,
video/audio, screen-casts, contests, t-shirts, web buttons, advertising,
marketing, branding campaigns, PR activities, profiles, Patrick's
metrics, other forms of technical and non-technical content
(newsletters, etc), conferences & events, etc. Try to think of it
*without* the word "marketing" in mind, but simply the general
evangelization (as Steve suggested) of OpenSolaris. Think of how strong
that new group could be. Also, under the new Constitution, each
Community Group will interact with the OGB. Wouldn't the interests of
the UG and Marketing communities be better served under one combined
voice since so many of their issues overlap?


Jim