[osol-mktg] Re: [osol-discuss] Sun to make Solaris more Linux like

[Patrick Finch]

Alan,

for clarity's sake: when you say it is dumb to market OpenSolaris, do 
you mean it is dumb to place adverts about OpenSolaris, or something more?


regards

patrick


Alan DuBoff wrote:
> On Fri, 18 May 2007, Jim Grisanzio wrote:
> 
>> Alan DuBoff wrote:
>>
>>> OpenSolaris should belong to the community, the community should 
>>> decide it's destiny, the community should be the sum of the entire 
>>> community. Yes, Sun is a part of that, but it is only a part. It's 
>>> not up to Sun to determine the destiny, IMO, and once revenue streams 
>>> are attached to OpenSolaris, there seems more chance of that 
>>> happening. Bottom line is that Sun needs to be careful with it's 
>>> power, because it's not the only entity in the community.
>>
>>
>> I think the Charter and Governance articulate pretty well that the 
>> OpenSolaris Community controls its own destiny:
>>
>> ARTICLE II: ... "The OpenSolaris Community has the authority and 
>> responsibility for all decisions pertaining to the OpenSolaris 
>> software and collaborative infrastructure within the scope defined by 
>> the OpenSolaris Charter."
>>
>> http://www.opensolaris.org/os/community/ogb/governance/
>> http://www.opensolaris.org/os/community/cab/charter.pdf
> 
> Sure, but the problem with that is that the majority of the community 
> and OGB is Sun employees. Sun can use their power to pay people to work 
> on OpenSolaris, which is good, but it can also swing the scales in their 
> favor.
> 
> Let's say the community does want to market OpenSolaris (I think that's 
> kind of a dumb idea, but let's play along)...would they consult with Sun 
> marketing do you think? I mean, has Sun marketing be that stellar in the 
> past that those would be the folks that this community would turn to?<gd&r>
> 
> I don't know if hiring Ian was good or not, but it was certainly better 
> than some of the ads I've seen Sun run in the past, or the conent that 
> has been on the website. Some of the posters I've seen at Sun are some 
> of the worst marketing I've seen, ever. Stuff that is complicated, has 
> so much info that it can't be absorbed, and leaves the viewer wondering, 
> "WTF is the point?" while scratching their head.
> 
> Now contrast some of that with some of Apples ads. A sillouette and an 
> ipod, the only thing the sign says is "ipod", and it just clicks with 
> people. A large billboard of the MacBook Pro 17" and all it says on the 
> TFT is "Actual Size". These are effective ads.
> 
> Take the other side of Sun Marketing, there was an ad with a single V880 
> in a lab. What is that about?:-/ With Apple ads you know what it's about 
> somehow, there is no secrets.
> 
> -- 
> 
> Alan DuBoff - Solaris x86 IHV/OEM Group
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