[ug-discuss] Re: [osol-mktg] OpenSolaris Anniversary activities

[Sara Dornsife]

Proposed shirt art attached. Sorry. This would go (in my opinion) on 
either a black or a blue shirt (like the blue in the wordmark).
Sara


Sara Dornsife wrote:
> I'd like to start weekly meetings for those interested in working on 
> the one year anniversary celebration team for OpenSolaris. We've had 
> some emails going around and some things have been proposed. It's time 
> to prioritize those ideas and start working on them. There is a lot on 
> this list and we may not be able to do all of it, but with volunteers, 
> we can do more.
>
> I've included the lists and people who shown an interest in these 
> activities.
>
> I've listed out what has been proposed so far. If you can't 
> participate in the meetings, but would like to participate in email, 
> you can do that. We'll keep this conversation going on the marketing 
> alias. If you haven't subscribed, you should.
>
> Below is the initial list of things to be discussed. These are in no 
> particular order.
>
> Proposed ideas:
> - banner ads on sun.com
> We've got these, so let's use them. Idea that has gotten the most 
> traction so far is:
>
> C-O-D-E
> OpenSolaris is a 4-letter word
>
> We have the ability to do another one as well. These need to be 
> prioritized and someone needs to drive the activity.
>
> - Worldwide user group meeting
> Have all of the existing (and any new ones that want to start up to 
> participate) hold a meeting on June 14th. All attendees will receive a 
> gift (t-shirt, stickers, laptop stickers, car electrostatic clings) 
> and a webcast with "celebrity" will be created to be seen at those 
> meetings.
>
> - DVDs vs CDs  Create DVDs (or should it be CDs need to decide) of one 
> or all of the distributions to send out to anyone who requests one for 
> a period of time around the anniversary. Also make them available for 
> shows, events, meetings, user groups, etc.
>
> - Pre-printed DVD/CDs
> We can make blank DVD/CDs that are pre-printed that can be sent out 
> for anyone who wants them to distribute. Need to decide what these say 
> on them (if we want to do them)?
>
> NOTE: Solaris Express is not redistributable, so can only be available 
> through Sun. Need to know of any restrictions on the other distros.
>
> - T-shirts
> First anniversary t-shirts. Proposed design attached. We can send 
> these to the user groups. Sending them out individually is cost 
> prohibitive, but maybe we can figure out a way to make them available 
> - our yahoo store or cafepress? How long are they relevant? Would we 
> want to give them out at OSCon in August for example?
>
> - laptop stickers
> These have been requested in the past and I know that there are plenty 
> of people who would like to stick an OpenSolaris sticker on their 
> laptop. We could send these to the user groups as part of the gift 
> pack and we can make them available on the store. I would recommend 
> that these be more generic and not specifically one year.
>
> - Electostatic clings
> In case you are unfamiliar, these are non-stickers that cling to the 
> inside of your car window and peal off easily. You can show your 
> enthusiasm while you drive around in traffic.
>
> - Install guides
> We've talked about creating easy to use install guides for newbies and 
> getting them out on the site and linked to from blogs. Maybe the 
> install guides could include a screencast to help people get there 
> more quickly.
>
> - Blogs
> So many people blogged on Opening Day. If people would also blog on 
> the anniversary and talk about their experiences this first year, it 
> would be great for the project.
>
> - Web site update
> The tshirt art is available and could be used on the web site if 
> people like it (that goes for the shirt too). We've also been working 
> on updating content like the FAQs. I'm sure there are other things as 
> well. We'd need a rep from the web team to join us in our calls.
>
> Other activities:
> - Update of our field communications (explain)
> This is a very Sun focused activity aimed at our sales force, but you 
> can have input on the content if you want.
>
> - Single slide showing one year snapshot (available on site)
> We have some pretty impressive stats about this community as you know. 
> Well we need to provide people at Sun with a slide that they can 
> insert into a deck that shows that. That slide can be made available 
> on the site for anyone who wants to add that data to their deck.
>
> - PR outreach
> Possible stories include "switch stories" from those that have 
> switched to Solaris because of OpenSolaris and reinforcement of open 
> source messages - we are open source you morons.
>
> Meeting times:
> To accommodate our disparate locations, these are all morning slots. 
> I'll send around dial-in information and agenda when we a time. We'll 
> start meeting next week.
>
> Proposed days and times:
> 9am PT Tuesdays
> 7am PT Thursdays
> 9am PT Fridays
>
> _______________________________________________
> opensolaris-mktg mailing list
> opensolaris-mktg at opensolaris.org

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