[ug-discuss] Re: [osol-mktg] OpenSolaris Anniversary activities

[Sara Dornsife]

Thank you for getting involved. We'll have our first meeting next week. 
The most popular time slot was Thurs at 7am PT. (May 11 is first meeting)

Let's move this conversation over to opensolaris-mktg and leave these 
other aliases alone.

Dial-in
866-545-5198
865 521-8904 (int'l)
558-7579 (participant code)

I will send around a reminder and an agenda before the meeting.
Sara


Sara Dornsife wrote:
> I'd like to start weekly meetings for those interested in working on 
> the one year anniversary celebration team for OpenSolaris. We've had 
> some emails going around and some things have been proposed. It's time 
> to prioritize those ideas and start working on them. There is a lot on 
> this list and we may not be able to do all of it, but with volunteers, 
> we can do more.
>
> I've included the lists and people who shown an interest in these 
> activities.
>
> I've listed out what has been proposed so far. If you can't 
> participate in the meetings, but would like to participate in email, 
> you can do that. We'll keep this conversation going on the marketing 
> alias. If you haven't subscribed, you should.
>
> Below is the initial list of things to be discussed. These are in no 
> particular order.
>
> Proposed ideas:
> - banner ads on sun.com
> We've got these, so let's use them. Idea that has gotten the most 
> traction so far is:
>
> C-O-D-E
> OpenSolaris is a 4-letter word
>
> We have the ability to do another one as well. These need to be 
> prioritized and someone needs to drive the activity.
>
> - Worldwide user group meeting
> Have all of the existing (and any new ones that want to start up to 
> participate) hold a meeting on June 14th. All attendees will receive a 
> gift (t-shirt, stickers, laptop stickers, car electrostatic clings) 
> and a webcast with "celebrity" will be created to be seen at those 
> meetings.
>
> - DVDs vs CDs  Create DVDs (or should it be CDs need to decide) of one 
> or all of the distributions to send out to anyone who requests one for 
> a period of time around the anniversary. Also make them available for 
> shows, events, meetings, user groups, etc.
>
> - Pre-printed DVD/CDs
> We can make blank DVD/CDs that are pre-printed that can be sent out 
> for anyone who wants them to distribute. Need to decide what these say 
> on them (if we want to do them)?
>
> NOTE: Solaris Express is not redistributable, so can only be available 
> through Sun. Need to know of any restrictions on the other distros.
>
> - T-shirts
> First anniversary t-shirts. Proposed design attached. We can send 
> these to the user groups. Sending them out individually is cost 
> prohibitive, but maybe we can figure out a way to make them available 
> - our yahoo store or cafepress? How long are they relevant? Would we 
> want to give them out at OSCon in August for example?
>
> - laptop stickers
> These have been requested in the past and I know that there are plenty 
> of people who would like to stick an OpenSolaris sticker on their 
> laptop. We could send these to the user groups as part of the gift 
> pack and we can make them available on the store. I would recommend 
> that these be more generic and not specifically one year.
>
> - Electostatic clings
> In case you are unfamiliar, these are non-stickers that cling to the 
> inside of your car window and peal off easily. You can show your 
> enthusiasm while you drive around in traffic.
>
> - Install guides
> We've talked about creating easy to use install guides for newbies and 
> getting them out on the site and linked to from blogs. Maybe the 
> install guides could include a screencast to help people get there 
> more quickly.
>
> - Blogs
> So many people blogged on Opening Day. If people would also blog on 
> the anniversary and talk about their experiences this first year, it 
> would be great for the project.
>
> - Web site update
> The tshirt art is available and could be used on the web site if 
> people like it (that goes for the shirt too). We've also been working 
> on updating content like the FAQs. I'm sure there are other things as 
> well. We'd need a rep from the web team to join us in our calls.
>
> Other activities:
> - Update of our field communications (explain)
> This is a very Sun focused activity aimed at our sales force, but you 
> can have input on the content if you want.
>
> - Single slide showing one year snapshot (available on site)
> We have some pretty impressive stats about this community as you know. 
> Well we need to provide people at Sun with a slide that they can 
> insert into a deck that shows that. That slide can be made available 
> on the site for anyone who wants to add that data to their deck.
>
> - PR outreach
> Possible stories include "switch stories" from those that have 
> switched to Solaris because of OpenSolaris and reinforcement of open 
> source messages - we are open source you morons.
>
> Meeting times:
> To accommodate our disparate locations, these are all morning slots. 
> I'll send around dial-in information and agenda when we a time. We'll 
> start meeting next week.
>
> Proposed days and times:
> 9am PT Tuesdays
> 7am PT Thursdays
> 9am PT Fridays
>
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